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3D Hologram Productions for Fan Event Experience

The Ploughing Event

Planet Hologram Studios team was invited to showcase our work at Europe’s largest outdoor event, “The National Ploughing Championships” in September, 2022.  Attracting an annual attendance of almost 300,000 this spectacular annual “Farming Festival” has it all. The event has been going since 1931 and is a key event in every farmers diary every year, with the farming community travelling from near and as far away as Iceland to compete at the Championships.



The PHS team were  invited to be there as one of the most exciting media tech startups.  Through the use of cutting edge AR and 3D animation techniques, lived experience and research into event experiences, our 3D holograms  and AR content dramatically increase the speed at which information can be delivered, as well aiding in information retention and recall.   

PHS strives to ‘design for all’ giving as much clarity as possible to those who otherwise might be excluded with more traditional forms of fan and brand engagement vehicles.  This includes considerations made for those with dyslexia and impaired vision, as well as the gradual reveal of information and labels to allow educators time to explain or further elaborate on specific details.  The tech is inclusive as it does not require any special VR glasses.

Those who came to see us at The Ploughing included visitors from as far away as Australia.  We focused on the educational aspect for this event and showcased anatomy and physiology as well as climate change 3D holograms.  

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the PHS team  have years of experience in producing quality content for top brands with a proven track record in high levels of customers service.  This experience has allowed us to develop streamlined systems to produce top quality content in the fastest time possible for our valued clients.  

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